work with an influencer and not harm your brand

Influencing marketing is becoming more and more popular. According to eMarketer, almost half of marketers plan to increase their marketing budgets for influencers. If you decide to work with a popular influencer, first, make sure your brand image is protected. For example, take PewDiePie and his controversial joke about Nazis and anti-Semitism that caused Disney to stop sponsoring him. After the event, YouTube updated its policies, including a tighter validation and application process for content creators looking to make money. But brands are still very careful about involuntarily supporting offensive content. A good influencer knows how to save the brand from this kind of disaster. This is why the combination of a good match and a brand will benefit both. And if you want to partner with an influencer and not risk your brand, follow these 3 steps: It is not easy to give the influencer the ability to lead and choose, especially when it comes to your brand. If you want your